Introduction
Kerassentials ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Kerassentials when you visit our website or make a purchase.
By accessing or using our website, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.
Information We Collect
We collect information from you when you visit our website, place an order, subscribe to our newsletter, or fill out a form. The information we collect may include:
- Personal identification information (name, email address, phone number, etc.)
- Billing and shipping information
- Payment details (credit card numbers, etc.)
- Device information (IP address, browser type, operating system, etc.)
- Usage data (pages visited, time spent on pages, links clicked, etc.)
Google Analytics
We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/
Conversion Tracking
We use conversion tracking tools provided by Google and other advertising platforms to measure the effectiveness of our advertising campaigns. These tools use cookies to track when users click on our ads and take specific actions on our website, such as making a purchase or signing up for our newsletter.
How We Use Your Information
We may use the information we collect from you for the following purposes:
- To process and fulfill your orders
- To send periodic emails regarding your order or other products and services
- To improve our website and customer service
- To personalize your experience
- To administer contests, promotions, surveys, or other site features
- To analyze the effectiveness of our marketing campaigns
- To comply with legal obligations
Advertising
We advertise our products and services online through various platforms, including Google Ads. We use the following advertising services:
Google Ads
We use Google Ads to promote our products and services. Google Ads uses cookies to help us determine which of our ads are shown to you and which are clicked on. For more information about Google Ads, please visit: https://policies.google.com/technologies/ads
Remarketing
We use remarketing services to advertise to you on third-party websites after you have visited our website. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our website.
Affiliate Disclosure
Kerassentials is an affiliate marketer. This means we may earn commissions when you purchase products through links on our website. As affiliates, we may collect data about which links are clicked and which products are purchased after clicking our affiliate links.
How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We use encryption to protect sensitive information transmitted online, and we also protect your information offline.
Cookie Policy
Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
We use cookies to:
- Help remember and process the items in your shopping cart
- Understand and save your preferences for future visits
- Track and analyze usage data to improve our website and your experience
- Track the effectiveness of our marketing campaigns
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is different, look at your browser's Help Menu to learn the correct way to modify your cookies.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, such as:
- The right to access personal information we hold about you
- The right to request that we correct any inaccurate personal information
- The right to request that we delete your personal information
- The right to opt-out of targeted advertising
To exercise any of these rights, please contact us using the information provided below.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Last Updated: March 10, 2025